Usually, most of the marketers are making blunders of monitoring their social media network followers, likes, retweets and some other common social media data, but there are some other social media metric that are even much more important that many marketers completely overlook.
Ignore these metric, and your ability to reap better performance results from the social media marketing efforts will significantly decline for sure!
Today, the Internet is no more a colossal collection of several interconnected servers and a collection of protocols and advanced technologies to transmit data. Rather, it's a hub where people can easily interact with people living in any corner of the world, and for businesses, it's a savior assisting them in reaching their customers living across the world. The internet is indeed the first many to many communications channels.
Social Media Exists and Social Media Marketing Really Works
Regardless of the fact that whether you're a B2B or B2C company, or a retailer, social media should be a big part of your marketing mix. The proof that social media will work for your business in the numbers- for sure People are Social!
Today, more number of people are spending their precise time on social networks compare to any other online activities, so it’s a smart act to put hard earned marketing bucks where your customers are already present.
For a much more through treatment of this subject (why is social media marketing important) especially for B2B business, see this Infographics -
