Instagram brand eye-influential people more social media Ashley walking displays an independent fresh produce social media posts Forget the models in magazines.
Recent trends show that more consumers to buy goods and services they see Instagram feed them. Very good reasons for this change, and it forces companies to adapt. TapInfluence's latest study found that social media's impact on marketing is Banner ads, social media more than 11 times a valid account With a wide following, the so-called "influential people" eye Insert in looking to reach consumers.
Dynamic flow means that advertising more and more social media-based campaigns. According to eMarketer 2015 study, Instagram, worldwide mobile advertising revenue expected by 2017 close to the nearly $ 3 billion. This figure will exceed income 10% Facebook, its parent company's accounting.
The new paradigm of social media and user to avoid the influence of the traditional method of consuming information. In the brave new world of streaming media and social networks, companies found to have less than In television and print media advertising in return, some experts say.
"Consumer trust in their social media groups, including friends, bloggers, and celebrities, many messages they're getting direct from the brands," Lillian, Talmage Adviser to the founder and Chief Executive, told CNBC that. "Therefore, the retailers and brands are cultivating relationships with influential people to attract consumers ' attention. "
The power of influential people
Instagram, for example, has become a wonderland for consumer products as diverse as food, clothes, and grooming. On any given day, users harness the platform's viral capabilities to sell or endorse products—and they don't have to be celebrities, either.
Ashley Wilking, a New York-based fitness instructor, uses social media heavily as an extension of her own brand. "I like to incorporate products that I use in my everyday life," she told CNBC. Wilking works with Indie Fresh, a New York-based startup, which sells fresh smoothies, soups and more.Instagram post, she often formed to hold its products and 10% concessions to her nearly 5,000 fans. Discount codes are specific to the "ashleywilking10" of her name, so the company can easily track how many sales from her. In return, walking gets discounted products themselves.
Independent, Chief Executive of fresh initiative · Chowdhury told CNBC that, brand and social media engagement is significantly higher than the page man. "We want to
Let our products part of people's daily life, "he said. In Exchange for
Athletes to promote his products, athletes get discounts. "Instead of saying, ' we want x amount of posts, the payment for this amount, we determined
Athletes with the discount code, "he said.
Chowdhury said he had used Facebook ads, but the rate is not as high as with influential people. Aloha, which sells fresh protein and nutritional products, uses a similar model. "You were more popular posts if you see a banner ad," Li Heli, startup's Marketing Director, told CNBC that. "Things are The promotion, you are more likely to investigate it or buy referrals.
Macy gets in the action
However, it is not just start-ups. Now, the legacy of a company like Macy's began to get involved in influential people, as their way of advertising.
Earlier this year, retailers launch a new social movement, "#SettingTheBar", designed to highlight the new Millennium generation create their own style and influence others.
"We feature influential people dream but told credible stories," Nancy · Slevin, Senior Vice President of Macy's merchandise group indicated to CNBC. To enable the company "to" connect with consumers even more interesting and ultimately more attractive than traditional marketing permit.
Each new dollar spent on with Facebook and Google's online ad 85-cent, technology giants should worry about their own users are biting
Feed them very hands?
"Sure is that they are aware of this trend, they are likely to create a new method
Encourage and enable influencers posted on their platform, "said Yory
Wurmser, an analyst at eMarketer. "Have you seen this video offering on Facebook and Facebook live and new ads. YouTube"。
Wurmser said that despite the small changes in advertising revenue still benefit from Facebook and Google, as more time is spent on their platform. He has a lot of room to grow, but there may eventually be a consumer backlash from the influential people.
"A lack of authenticity could breed consumer cynicism above all," Wurmser added
