Snapchat becomes too popular and Facebook does not like their current competition. According to reports, Facebook is trying to be very independent like Snapchat the camera application.
According to the Wall Street Journal recently reported that Facebook behind the main purpose of this feature is the "1.6 billion users are encouraged to create and share more photos and videos".
Prototype development of Facebook "friends" team Snapchat bear a striking resemblance. The application opened to allow people to share pictures or videos with their friend's camera. The broadcast may also be a feature. But the application is still in the early stages, some belief it may be a day in the dark. For many years, Facebook has tried several times to launch its own camera application. They launched in 2012, slingshots and bolt in 2014, 2015 Riff of Facebook and Facebook poking. Most of them, not even in the United States released. Was released that was eventually pulled out.
Facebook and even consider building their own applications mainly due to improved photo sharing. Millions of people log on to Facebook every day to spend a lot of time rolling their schedule, not all are sharing details of their lives. The other hand, Snapchat has 8 billion video views per day. That Facebook was very worried. Recently launched live is a way to improve the user's activities. Facebook reportedly paid huge following as BuzzFeed, Huffington Post promoting the broadcast group.
Facebook
The following chart shows Facebook 4 billion views every day in April 2015. Snapchat has only half. Now fast forward a year, Snapchat to keep up with Facebook to close this enormous gap. Facebook now has more than 1 billion daily active users and Snapchat has more than 150 million, while the latter is growing at a faster rate.