San Francisco--you might start seeing more ads from Google's popular mapping service to get directions. The advertisement called "pins that are promoted," will feature restaurants and other merchants in your way. They will appear on the map in the direction of becoming Google's route, you arrive at your destination.
In recent years, Google has been showing text ads next to its online maps. But changes announced Tuesday marks the first time the Internet company has the equivalent of a digital billboard insert direction map itself.
Google Varser, it also operates smaller traffic navigation service concept will import its map app. Google Maps has more than 1 billion users worldwide, but not everyone is going to see the new ads. Lifting pins first appeared a small group of people as the company's testing how they receive will distract drivers ' attention and marketing pitches.
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Google says it will be tailored to you based on it is reported from the last search requests and other activities on the service of the interests of the new ads.
If the expected, targeted projects for coffee lovers may see a Starbucks along from its discount drinks to promote the sales. Google aims to provide "taste of the business experience," said Jerry Dischler, Google product manager responsible for the company's driven search advertising.
New advertising efforts Google makes more money for its parent company, part of the alphabet we rely increasingly on their Smartphones instead of their desktop computer, informing and entertaining, pushing Google to invent new work on the small screen "mobile friendly" advertising.
Google is also adding tools advertisers can use to measure the effectiveness of their mobile campaigns. Google is also giving advertisers slightly more space to make their pitches on mobile devices.
Merchants traditionally haven't been willing to pay as much for mobile ads, one factor behind a decline in Google's average ad prices over the past four years.
But the value of mobile ads is rising in tandem with the increasing amount of time people spend on their smartphones. Google, however, doesn't disclose the current gap between mobile and PC ad prices.
Still, Google runs what is by far the world's largest digital ad network. It generated $67 billion in revenue last year.
