I have been on a number of vacations when I do not write a blog or use social media, I enjoy recording in an old-fashioned analog way. Once again I have inspired Kara Bohemian berries, popular bullet magazine blogger, to set up a blog like her. It is enjoyable, the grounding I tracking I have done and to celebrate the achievement because they are all tasks that might occur. When I saw Kara in the statistical summaries referred to in the last month when some problem she Instagram traffic in Google Analytics, it got me thinking.
Google doesn't count as traffic Instagram
The basic problem is that Google doesn't count Instagram traffic (that is, from the link in your profile click) as a "social" traffic. It means you can't get the capture-society, in addition to the Facebook,Twitter, as well as all other > Instagram in your analysis report. If you have a conversion goal-setting to facilitate the conversion of the analysis of the social value of excluded Instagram, Instagram so you can't easily see how much value to your site by any contribution or last click conversion goals.
Social situation reports in Google Analytics screenshots The social survey report in Google Analytics is extremely convenient. Numbers here is a little funny because my site is still not set yet! Why on Earth can't Google counts as an Instagram social network? It is most likely because Instagram traffic almost always appears on the mobile device, and takes place in (launch Instagram from Safari on my iPhone applications), it does not pass a reference from one application to another. And there is no referral analysis cannot tell where visitors come from. This is referred to as "black" in the world as part of the problem. If a social network has huge advantages to black and traffic, Google probably won't bother showing it in the society of reports, as they will be zero or close to it. You may get a rare click Instagram profiles on the Web but tend to be misleading, and can lead to more confusion, more than they're worth.
So, while Google failed to show the Instagram social traffic can be explained, it is really frustrating, especially for those large Instagram.
Simple Instagram landing page techniques
Carla 54,200 Instagram followers, she cares a lot about how much flow from the channel gets. Linking from Elle and her company to design a simple solution. The procedure, in summary, is as follows:In your site, create an Instagram landing pages but not linked from anywhere else on your site. Tourists such as Instagram for customization of the content. Display the latest blog post and newsletter subscription form. Focus on mobile-friendly design. Instagram profile from your link to it. On this page, Instagram, access will display the next landing page-content-Google Analytics >. This is so great! This means that you can see how many people visit your site from Instagram, bounce rate, or which pages they visited and other statistics to the next step.
The other hand, there are some drawbacks to this system.First of all, you cannot determine the people from 100% Instagram. Where you may carefully hang on the end of the page, or find its way into the search engine results. Secondly, you have to go to two different places to find your social statistics: Website landing page-> Instagram,-> content and collecting site-> society of everything. Which makes it difficult to see Instagram transport Community transport. I set out to find ways to solve, or at least improve, the two issues.
Improved #1: reducing the risk of non-Instagram traffic to your landing point
You only want traffic from Instagram counts as page Instagram traffic jam, right? An important step is not included in the "simple" Landing page solution is making sure your Instagram landing page does not end up in search engines. To do this, I use the Yoast SEO WordPress plugin, and landed on the page editing screen settings will be set to "no index" and "meta-robots index". Yoast SEO there is no screenshot index "Noindex" means that search engines will not index this page so it won't appear in the search results.
This will seriously reduce the possibility of your landing page into the wild somehow, and you're going around the wrong attribution of Instagram traffic in your analysis. Very simple!
Do not use WordPress? This is not a specific feature of WordPress. You can set up the method by which you can use the website to publish a web publishing platform directly to the HTML.
Improved #2: get Instagram flow analysis of social media in the original reports to be much easier than I thought it to be!
Motion tracking is key, and this is probably what you should do to reduce your "black agency" traffic. Here is how. First, create an activity tracking URL using the following settings:
Website URL = your landing page
Moving media = social
Campaign source = instagram.com
Campaign name = Instagram profile
Your final URL should be similar to HTTP://example.com/instagram/?utm_source=instagram.com&utm_medium=social&utm_campaign=instagramprofile
Next, use the reset to the WordPress plugin to create "permanent" 301 resets so that anyone who comes to your landing page is reset to the tracking URL. Instagram reset screen shots Save reset to the test by clicking on the link from Instagram. Your browser should reset you to activity tracking URL. Do not use WordPress? You can create using the. access file support to your Web site or any of the 301 reset alternative. For bonus points, you may do only reset to use mod_rewrite, if the referrer is blank indicates that the dark social traffic; if you accidentally get linked from other places on the login page, this will avoid classification as Instagram hits from there.
Now, when you go to Google Analytics, you will find Instagram tied for Facebook, Twitter and other social network collection-society >. If we assume that, another social network comes, does not appear in the social report, an analysis of you through the same steps again.
Enjoy it!
One final note: when I posted about this on inbound.org, several people asked why it is necessary to set Instagram landing page. After all, you can only create activity tracking URL link to your website's home page and use Instagram profile (may use services like bit.LY to shorten the first, making it not so long). That's for sure! However, enough good Instagram landing page anyway, for example, creates an Instagram visitors, then it would be worth it even if you do not set the active track reset content. Landing page, activity tracking, together, makes it particularly powerful.
