Share Images People Can Relate To
If you check out the most popular Instagram accounts, you’ll notice a common theme. All of their photos are something we all can relate to and connect with. They’re personal, unique, and original. By sharing these types of photos, you’re establishing a connection with your audience, which is the absolute best way to attract people to your account.
In short, make sure your Instagram account is authentic and original. That is how you’re going to connect and relate with others.
Post at the Right Time
Prior to posting anything onto Instagram, consider what time zone the majority of your audience lives in and what time they check their Instagram account.
Because of its mobility, there isn’t really a favorite time for Instagram users – engagement is high on Wednesdays between 5 – 6 PM, while more people post on Thursdays. Regardless, a majority of Instagram users log in when they have the extra time, such first thing in the morning, on their way home from work or school, or on Sundays.
Typically, a photo only has four hours before it gets lost within the news feed. To prevent this, try to post when you know a majority of your followers have down time and have access to their accounts. For example, if your demographic are high school students, then you should post your photos in the afternoon when students are either on their lunch break or home for the day.
If you have a strong following of professionals in Chicago, then you would want to post images during rush hour CST when people are on their way home from work and checking their account while on the “L”.
