Social media marketing success is to correct the fruitful combination. The wrong combination will simply reduce the number of traffic from targeted customers instead of attracting them. If you are developing your social media strategy social media optimization on the basis of current trends, you can increase the profit and effective use of social media marketing. Here is the Forbes published an article based on recent trends highlighted in 2013, the social media marketing industry report.
Social bookmarking site usage is low
According to reports, in 2011, with social bookmarking sites has been reduced from 10% to 26%. Using this sharp drop made it clear that the fall of the bookmarking site. Include a Twitter site, StumbleUpon,Reddit and Pinterest is still popular with marketers, the vast majority of websites (such as DIGG,Friendfeed) almost dying. Therefore, it is not used for marketing purposes in the current situation blindly trust a bookmarking site is a good practice. Instead, check the website, is the most popular bookmarks and perform very carefully.
The decline of coupon sites
Daily deals feature or the just daily deal was seen as a powerful way to attract a large number of target customers. The study reports that approximately 80% of marketers are not interested in using the most popular daily deal websites in the near future their campaign activities include Groupon or social life.
Now people are more focused on a significant number of them from their purchases, with the return over time. Therefore, it is best to use the long-term goal of social media marketing, rather than daily goals.
Top Sites for Social Media Campaigns
Marketers who use social media for marketing will obviously carry out social media campaigns (using social networking sites for promotion) for their products or services to attract targeted customers. The campaigns will be successful only if the relevant site is popular among the customers.
The research report indicates that marketers who spend more than 40 hours a week for social media marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend six hours or less a week on social media marketing. Also, around 92 percent of marketers who have five or more years of experience prefer LinkedIn than 70 percent of marketers having less than five years of experience. Forum marketing has also decreased to 16 percent this year from 24 percent in 2011.
Around 67 percent of marketers are planning to increase campaigns through Twitter even though it is a slight decrease from 69 percent last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose to blog as most suitable platform to master, which is the highest one followed by Google + (61%) and Facebook (59%).
B2C and B2B marketing trends
Business to consumer (B2C) marketers is using Facebook in 67% than any other platform. In business to business (B2B) marketing, Facebook and LinkedIn have equal most of 29%. Given below is a pie chart shows the use of the statistical information for each platform in the B2C and B2B marketers. B2B marketers use more diverse platform compared to B2C marketers. Both of them do not fully use of blogs and YouTube using the lowest rate.
If you are a B2B or B2C sales, sought to encourage the blog as the most popular social media platforms. YouTube is the second largest search engine, and you can enjoy it by posting low budget films. Orabrush (B2C companies) and Blentec (B2B firm) have become a strong brand of making low-cost use of YouTube videos.
As B2B companies using LinkedIn more, they have the opportunity to use SlideShare (own LinkedIn). The social media entity can be used to generate prospects for B2B organizations.
Less check online
According to the study, and location services, including 17% from 2011 to 11% this year's decline in the use of the Quartet. These services allow online automatically checked in to the desired location. In these kinds of services, decline shows that people are now more concerned about privacy and security. Marketers can handle this situation by introducing competition and awards. This will encourage more into.
If you follow the old social media marketing strategy, it is time to develop new strategies, current trends are based on all of these. It is best to reputable social media marketing company, provides a reliable social media marketing services this tedious task delegate, rather than trying to implement their own strategies.
