Why Google fancy new AI assistant is just called Google

Opened its Google I/O Developers Conference on Wednesday launched a new series of artificial intelligence-powered products, including messaging applications with virtual assistants and home speakers, with voice interfaces. Given what we see AI Assistant and software from other companies in the robot explosion, you'd expect Google brand products of connective tissue with personality and a name--Apple's Siri, Amazon has Alexa, Mall at Cortana and the Microsoft.

In contrast, Google's new AI Assistant is called ... Google's Assistant. Prediction of Assistant with what is called Android, Google has now expanded to larger initiatives in the real world, which further promote the years spent building its extensive knowledge He Heng wear their ability to parse human language. It is Google's ambitious product description it wants us to simply call it Google.

"We see this as building each of the user's own personal Google.
"Today we understand that 1 billion entity: people, places and things, and the relationships between them in the real world," summer on the stage on Wednesday, Chief Executive said. " We can do things we never want us to do would be to do.

Allo in a mobile chat application, Google Assistant can understand subsequent queries and perform complex operations, on your behalf. Google Home Amazon echoes a new speaker can be pulled from the Web management of your daily routine and information and media. A literal use, each other's voices. But both are powered by the same core Google software. "We see this as building each of the user's own personal Google," Pichai said.

Starting with products like Allo and Home, Google is extending its search-like capabilities to solve real-world problems. Conversations with friends, decisions about services, purchasing, media consumption — these are all ways Google can now serve us away from the web browser and even beyond the realm of the smartphone.

This shift will take time, and it will be challenging. With Alexa, Amazon has become an early leader in the digital assistant and smart home spaces, so much so that Pichai name-dropped the company onstage at I/O. Amazon succeeded in part by positioning Alexa as a do-it-all AI butler with a familiarity you can recognize and rely on.
Alexa may not be anywhere near as powerful as Google search - it certainly can't process follow-up questions and complex queries at the level Google's assistant can. But Amazon's software is teaching consumers a vocabulary with which to interact with Amazon and third-party services. Using the Echo is simple, and it works. Amazon has also racked up an impressive suite of integrations, making Alexa more powerful way of connecting it to other company's products. Google hasn't yet announced a similar set of tools for developers to unlock and tap into its capabilities.

Competing with Alexa is not just about overcoming Amazon's early lead and its third-party perks. It's also about teaching consumers to treat Google as more than a search engine. That shift is likely why the company doesn't want to add another name like Siri gold Alexa into the mix. It wants its name being uttered in homes and into phones all around the world. The company's AI assistant isn't just called Google, it isGoogle. That's going to take some getting used to.

"That search box is so iconic," Scott Huffman, Google's vice president of engineering for search, told The Verge. "It's such a strong thing in people's minds." "It's associated with ' I express my need in a really simple way and I get back public information.'" But, he adds, "it's been a bit of a leap for our users... to now think of that box as a place where I can also call grandma."

The expansion from searching the internet to using Google for any need that can be accomplished with an internet service is central to the company’s future. The number of things Google can’t do is shrinking. Google knows your weekly calendar, your flight times, your dinner reservations, your music and TV and movie tastes, who your friends are, how often you talk to them, and much, much more about your personal life. Soon, Google will be in your home, learning even more about you. With this information, it can reach deeper into the fabric of everyday life.

It sounds disturbing, and alphabets have a nest or even resist the urge to let go of the fear, consumers will be denied Google listened to our ideas in our living room products similar to an echo. What Amazon did, perhaps the interests of Google and shows how we are willing to set aside our fear of being overheard by the company in Exchange for the convenient software. Setting I/O and Google is promising the future tone of the strong visual impact of the technologies of assisted living, perhaps strong enough to overcome unrest always listen to software.

It was a bold move, and it could fall flat on its face
As Larry · Page and Brin · Boolean to create a road map in searching for early stage consumer Internet, Google believes that it now can show us the real world and reduce its more mundane tasks. This time, the company hopes to use its search engine and AI force for progress to close our daily activities eligible for the acquisition of data points. It feels more and more of these activities are performed by Google, on your behalf, you don't have to ask.

It was a bold move, and it could fall flat on its face. Google has been in the news in the past. Google Home may also fail to compete with established rivals like Alexa, even as the final feature set that proved more powerful, ECHO competition.

However, if Google is successful, it could be early and undisputed leader of what is shaping up to be AI arms race. Part of it will involve teaching the names of our trust is looking for information on the Internet is also a screen and assist our consumers in the real world.

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