Location-based social media marketing is different from traditional keyword-based social media marketing. Based on keywords, social media marketing, understanding of events in a specific location is very difficult but it granted businesses invaluable insights the first social media trends.Therefore, successful on a global scale based on keyword tools provide insight into market trends, location-based tools are the best in lighting trends.
What is location-based social media marketing?
Location-based social media marketing use geographic tools to map will show all the imaginary circumference of the user in that specific field of social content (such as Instagram,Twitter,Facebook, and so on).
Business to business social media landscape view of the selected location, and will be able to adjust their marketing activities, whether digital or printed.
For example, imagine that #school trends on Instagram. SoHo business owners may decide to release a 10% discount, displayed in checkout "school" image.
If he is using a location-based social media marketing, then he will realize that the #playground of SoHo trends and may have brought the focus of social media activity.
Here are the top applications to aid your location-based social media marketing campaigns!
Geofeedia— Allows customers to “predict, analyze, and act on real-time social media content from anywhere in the world”
Snaptrends — Permits users to “visualize social conversations by capturing and analyzing social media content in any specified geographic location”
MomentFeed — “Connects national brands with local consumers in the communications they serve”
Local Measure — Grants users the ability to “discover and understand your customers to improve guest experience and drive advocacy for your brand”
Social media marketing is a difficult task, but location-based tools make it easier and more successful. Learn more about social media marketing tools here: is social media marketing worth it?
