Marketing research is essential, understand marketing models. This may be through existing knowledge related to search marketing. It is a business research, business to business marketing research marketing research and business. Marketing research in a variety of formats and all of these forms are known as problem identification research.
Advertising research is to determine the advertising copy testing. It is also used to know advertisements placed in any medium, it gets attention, it provides news how to motivate customers to buy products efficiently. Commercial eye tracking is done in order to understand the customer's Visual behavior. For this reason, advertisements, Web sites are analyzed. Advertising in the market, its performance can predict copy testing under needs attention, motivation, brand preferences and considering the level of entertainment.
When customers buy online he analyzed it to make a decision, one of the criteria that consumers decided to do. Can do interviews and surveys to understand consumers ' level of satisfaction, which is called a customer satisfaction study. Population and in specific geographical areas of human psychology can research and segmentation study description.
When analyzing what kind of brand awareness, brand awareness, brand preference, and when, is advertising tracking. Favorite description of the study on the equity of the brand can be recognized. To determine what customers think about a brand or product testing and specialized testing is the brand name. Estimated demand for products can be understood. After the demand for products is to take care of, quality should be checked from time to time. Appointment of mystery shoppers is usually employees of market research is. He bought goods through sales and notes, record the whole experience. This procedure can be used to do research on a rival company's products.
In the practical application of a concept, concept test should do, tell whether the target audience will like the idea. Test marketing is the introduction of new products in the market of small numbers and watches sales after product launch large-scale. After the initial phase, when the company believes that raising the price of products, price elasticity testing should be carried out, which showed that price fluctuations in the customer response. Distribution channel audit to understand retailers and distributors on a specific product and brand attitude.
A more technology savvy form of marketing research: Internet strategic intelligence. Under the description of the customer's likes and dislikes can be directly known chat, blogs, and forums. Online Panel is an online marketing expert in the study of groups.
All ongoing studies can be divided into a preliminary study to collect primary research and secondary research, based on preliminary research and publication of other information resources. Secondary research costs have been studyinging data was studied, but the result is not valid.
Used by marketing research study designs or based on questioning or observation. Based on qualitative and quantitative marketing research marketing research questions. Quantitative marketing research is done in order to obtain as questionnaires and findings. A number of respondents involved are high. Qualitative market research is done in order to understand something like interviews and projection technology.
Observation is the basis of marketing research known as experimental and ethnographic studies. Test market and purchase laboratory are examples of experimental techniques. Understanding of measurement by the number of factors is responsible for the success of a product and then change one or several factors and observed results. Ethnographic studies, opinion is vertical or only at some point in time, or cross section, or several instances of complete.
Marketing research is similar to quit politics. Market analysis, from different angles, in different times and in different circumstances.
