Mobile marketing can be divided into two types based on the technology involved. More traditional forms involved like mobile billboards and road shows mobile marketing. The second type refers to the marketing on the phone like a cell phone. Since the beginning of the Millennium, through mobile marketing has become very popular. Commonly referred to as SMS short message service in marketing this way is much easier.
Began to have some problems, such as harmful information is sent to the person. Text messages spread over most of it is spam and negative reactions in the media all over the world. This is because advertisers Department a list of mobile user and start sending them unsolicited messages. They later stopped, due to the strict security measures and laws adopted. Marketing industry recognizes the potential of mobile marketing and access to adequate levels. Mobile service provider coding guidelines and the law. Later, it became a legal aid pipeline. The Mobile Marketing Association and the Interactive Advertising Bureau has laid the guidelines for the proper functioning of mobile marketing.
Mobile marketing has become popular in Asia and Europe, as it is a novel idea, in Europe alone, hundreds of millions of pounds, there has been the investment in SMS advertising. Now SMS mobile marketing has become the most famous ones. Due to the popularity of simple code, SMSing has become much easier. This creates new methods, reach out to potential customers. The mobile short code is now considered moving the domain name, branded by many around the world the messages the customer brand on any occasion.
In the United States, SMS short code campaign was founded in 2002 for the first time. Contain short code easier to send text messages with incomplete information. Jane code location is usually allocated to a specific mobile operator, they use digital branding campaigns and other purposes. They are very small, as they contain only four to five words. These figures are provided by the service provider's review and monitoring for each message, they won't do anything to the original service description.
Choose e-mail, customers had to choose a newsletter. It is the largest standard, advertisers want to send promotional text messages. Some mobile operators from the receiver asking for two-choice in the form. Exits are easier for customers at the same time. When a customer wants to terminate when the message is received, they have to send SMS stop words. All of these guidelines by the consumers of the Mobile Marketing Association's best practice guidelines, it was an impulse, to be followed by all marketers want the United States mobile marketing.
Now, service providers are beginning to offer the option to send SMS email address. In addition, other services are provided by mobile phone games, mobile phones, color, used for promotional purposes. This has lead to the invention of MMS or multimedia messaging service, through which you can send short films and animation. Bluetooth is another good technology. It began in 2003, and in Europe, many companies have found it very useful. Send a message via Bluetooth, the receiving party shall be subject to a request from the sender. Therefore, using this method to send a message is legitimate. Message transmission speeds is also a free service because it is based on radio technology.
Based on the location of cell phone users send newsletters advertising method known as location-based services. Customers through the tracking phone built-in GPS chip. The radio signals from the nearest cell phone towers used for this purpose.
Marketing strategy mobile marketing follow a very safety because it is a customer choice. A short message sent by this method are called mobile originated or mo message. If an advertisement by a phone call, phone known as Mobile Termination or MT message. As the significant increase in the number of mobile phone users, this type of marketing is a sure hit.
