James Surprise United States success on YouTube not rated. James Surprised of his success in the United States rating not strategy, based on his late-night CBS talk show executive producer.
"Before the morning when I come, I see our night [rating], I'll check the YouTube hit, when" says Winston, Coden hits late show program of the people behind.
"The night just tell us who managed to stay awake. YouTube click to tell us which fly, "he told the audience at the Edinburgh Television Festival.
A flight is the latest cordan clip , is expected to become the 33rd of YouTube clips from cracks 10m views, since Coden replaced Craig Ferguson as the show's host on the show car was introduced Carpool Karaoke Ok.
Winston is proud of mini format, which the singers and other celebrities sing their greatest hits and menacing problems from Coden were in the car. Adele, but the appearance of the first lady, Michelle Obama, appeared in a new direction and Justin · Bieber description Coden how far and how fast.
"It has certainly resonated because it's sweet in a way, you can create an intimate," said Winston, a close friend and fellow Brit Coden. "You don't put Britney Spears late late show, she hit me baby one more time. Imagine of brokers say is what you get Carpool Karaoke Ok we just put their greatest hits. That's why it's working.
Winston said digital strategy to reinvent how to measure the success of any television program, in particular, is due in the middle of the air.
"We like to do something with our YouTube thing is that everyone is equal, this is really great for us," he said. "It's not about what time you plan, is not whether you have a basketball, compared with others in the evening. It is on the next day, and seven days, the things people find you.
Praise and acclaim, now have display stands in sharp contrast to the slim chances of success for many observers when he accidentally was recruited into the increasingly fierce competition in the United States talk show arena.
"There's a great bit where someone asked Jerry · Seinfeld stand instructions doc if he was famous, and try new material, and he said: ' I got good grace for about three minutes from the audience and someone else gets 30 seconds, ' "said experience in an interview with the guardian last month, Coden. "Many of us feel that we are just only 30 seconds of time. So we knew we had to put the stake in the ground and earlier: we are the people to show that things "
These things include other very popular segments, such as through a microphone, have engaged in humorous rap battles with stars including Coden daiweishiweimo. Winston, Coden are clear, changes in viewing habits it is indicated that he was most concerned about getting the correct online life.
17 months and his YouTube channel has attracted 7 million subscribers and a record 1.7 billion believes that in the context of the world. Coden said: "I just driving." "I really can't tell you how many people watch our show, because I feel like we're not really rating this slot, we are only related business. My main goal is just to stay relevant.
Winston said he did not know how much revenue CBS video directly on YouTube, but the success of the global digital strategy, so that they can take advantage of more lucrative deals than to rely on pushing digital television ratings to advertisers.
These include McDonald's paid a lot of destinations, and food, suggest a Corden’s Carpool Karaoke Ok with Selena Gomez The agreement also includes a display for McDonald's is promoting the country for six months.
"We have been able to make a deal as a midnight fundamentally shows that we can't go to our YouTube digital," says Winston. "We are in 155 countries. If we don't do what we do on YouTube I am not sure that Commissioners and executives from around the world will want to buy the program. This makes it very, very profitable. We have been able to go to work than maybe we show CBS has done in the past is now in a different way. "
He admits that performances are considered to be cool, they have to be careful of "sell". On whether the association with McDonald's, even if it is a subtle Association, debated for many hours, he said of the decision.
Winston Churchill said: "as long as you invest in digital, there are a lot of marketing space in terms of numbers, that's your new generation how to speak". "I do not
Most viewed Carpool Karaoke segments
1 Adele – 123m views
2 Justin Bieber – 90m
3 One Direction – 80m
4 Sia – 59m
5 Jennifer Lopez – 49m
6 Selena Gomez – 44m
7 Michelle Obama – 41m
