Four things great brands will do differently on so

For good and bad reasons social media marketing has continued to grab industry headlines this past year, but how are serious marketers changing their strategies as these platforms evolve?There’s probably never been a more interesting time to be a marketer, nor more new opportunities to build brands, but there’s also probably never been so many ways to completely waste marketing time and effort. Here are five ways in which I think advanced marketers should be adapting their strategies going into 2017.

1. Plan your content

Plan your content around your communication priorities, your key sales moments and when you most need to be front of mind for consumers; above all plan, your content around your budgets and only create what you’ll have money to promote.Desperately trying to post something about every topical event is a sure-fire way to be lost in the noise, and is irrelevant to most brands unless it happens to be their positioning.Even advanced content approaches like YouTube’s ‘Hero, Hub, Hygiene’ concept only work when supported by similar paid media plans.

2. Plan your media together

You may need a different content approach but there’s really no reason why you shouldn’t be thinking about how your social channels fit in with (and build reach alongside) the other channels in your mix.If you’re a big enough advertiser to buy TV spots then it’s definitely time to embrace a more open ‘AV’ strategy, using YouTube, Facebook and other online video platforms to extend reach to lighter TV viewers.

3. Adapt content to platforms

While you may be able to plan your media together that doesn’t mean the content can be the same. It’s a hugely different environment to be sat back on the sofa watching an hour long TV programme with integrated ad breaks, to scrolling down your newsfeed past occasionally promoted posts, to playing a YouTube video and seeing an ad you can skip after five seconds.On Facebook the vast majority of people will see less than a couple of seconds as they scroll the past, so whilst the platform may be ‘video’ dominated it is often simple animations or subtly moving ‘cinemagraphs’ that actually best communicate there. Make less content, but focus on making it work harder.

4. Don’t be afraid of the dark

For a few years ‘dark social’ has loomed at the edge of marketing conversations as a potential threat to social advertising – it refers to private sharing by email, message or mobile app where it becomes hard for a content owner to track how they are being shared

At the end of the day if they still find your content interesting, noteworthy and valuable they’ll still choose to share it here, though the more personal a channel becomes the more personal the content might need to be.

How to Be More Social and Gain More Friends

You may have difficult to make new friends or Where its placed on the social scene, cool way.
Just read the article and changing your life become much better and One of the more interesting.

Be hygienic. People like to be near people who are clean and that smell good. So brush your teeth twice a day, take a shower everyday or as many times as it's healthy in the climate of where you live, and always use deodorant and a cologne or perfume.

Bring joy to your dressing style

People are more drawn to people that look like they have joy in their lives. You do not have to change completely, but try to improve a few things.
Brighter colors. Instead of going for pales, beiges, dark or grayish tones, go for baby blues, pastel greens, pinks or any color that transmits happiness.
Get updated in fashion. Make a research on the internet, Google about what types of shoes, jeans, shirts and accessories are fashionable right now. There are thousands of websites and blogs out there that can help you.

Do not try too hard. You do not have to wear everything that they say it's fashionable, but do take note of what would look better for your body type, skin color and personal taste. People look much cooler when they dress in style yet look like it's effortless.
Improve your attitude. Not bent back! It's not just on your back, but it's also bad people think of you. Stand up straight when you go people always look them in the face, eye contact will be a little swing arm. This shows that you are not afraid of life, and they will respect you more.


Talking with someone new every day. Go to someone you don't know or you hardly speak, and ask what. "What time it is now? I want to know the correct time on your watch phone ", for example. Then, you can smile and say thank you.

Go to a different place. Get out of the House, simple is good. You'd better get dressed, you must improve your attitude and go for a walk and good things to eat in the Mall, or crowded place for a walk.

The more you know about popular culture, the more subjects you will have and more things you will have to ask people in order to strike a conversation.

FACEBOOK MESSENGER HAS A HIDDEN PUBLIC CHAT FEATURE

Facebook, social media giants are working hard so that people communicate with each other. One step further, the company has not yet released features, hidden in their applications. After some time, the social media giant

Published titles highly appreciate the independent application of the room. Even if the application were killed, but the idea still exists and in accordance with A report by TechCrunch, and hiding in the unreleased feature

Facebook Messenger application is based on the idea of the depths of the Similar to the room. The report, this feature will allow the user to Create a public chat and shared group.

TechCrunch analyst found that this code is hidden in a corner of the Messenger application, which apparently includes features of both signs and National room for public dialogue and basic description of the link design of the rooms is available on Messenger that can be shared to anyone can join the conversation. In addition, this feature is quite ready for TechCrunch readers and analysts to develop and initiate chat room With friends and strangers. Management screen is also part of this whole Feature and chat exhibits characteristics is not available with conventional Group messages. On Facebook, it provides a statement, mentioned that these are just small tests run, there is no connection Should be removed from the set.

When the original room when the application opens, it is open chat rooms on the Internet, " bittersweet reminders of days. Old chat rooms allow users to anonymously or using a pseudonym, not revealing their real names. Functionality in your application even if the room was neither comprehensive nor are similar to the last chat room, however, may actually be in most of the social media giant is trying to explore the Avenue from the chat robot-capitalization correct nodded.

Facebook Circles of Friends

Facebook is a social website that allows you to easily stay in contact with everyone. You can invite your friends to join Facebook by sending them an email. Enter in your high school and college information so that others can find you. Facebook can search your contacts list on your computer or phone so that you can invite all of your friends and family to join. By joining groups, you can further expand your social network. Facebook is a way to meet new people who are in your area.

How can you use Facebook? Here is a suggestion. Categories are a way that Facebook uses to organise the applications you can use. By choosing a category that interests you and browsing the applications available, you can find exactly what you are looking for. There are many different categories. Applications such as Circles of Friends are in the Just for fun and Utility categories.

In addition to keeping in contact with friends, there are many applications that add to the experience of Facebook. Some applications are for organising your Facebook. Many applications can help you expand your group of friends. In particular, Circles of Friends by Slidescope is a great application that many find useful for just these purposes.

Circles of Friends by Slidescope is one of the many applications found on Facebook. Currently there are no ratings for this program. This does not mean it is not useful, it just means that it is too new for people to have rated it. It takes a little while for people to locate, use and then rate a new application in Facebook. Facebook's rating system is based on information provided by users. Another way to tell if a program is popular is to see how many people are actually using it. In this case, where there is no rating, this is a very important feature. You'll find this information in the applications information box. Our program choice, Circles of Friends is not rated however, you can see that this program is being used by 180 daily active users that enjoy it. Use Circles of Friends to organize your friends into groups or circles. This program removes the need to go to the Friends page to find friends. It keeps everyone organized and easy to locate. If you have a large number of contacts then applications such as Circles of Friends is a great help to staying organized. There are many individuals that enjoy sharing through Circles of Friends. It is one of those applications that helps make Facebook fun and interesting.

The applications Facebook offers can help you to stay on top of what your friends and family are doing. Sorting your contacts into circles or groups can be a huge help. If you want to show your new tattoo to your friends, but not to your mom, Circles of Friends can be sure that Mom is not included in that group. Circles of Friends helps you keep all of your contacts organized and easy to locate. Overall, Facebook is a great social website with a lot to offer. The ability to stay in touch has never been greater thanks to Facebook and other websites like it. Circles of Friends is just one example of how you can customize Facebook and turn it into your personal experience. Using Circles of Friends can really add to your Facebook enjoyment. Be sure to check out all of the other applications that Facebook offers in order to add to your socializing experiences.

#Circles of Friends

#Facebook Circles of Friends

#Facebook Application

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Facebook FB Stock Will Become A Tremendous Short Citron Research Head Andrew Left Tells CNBC

New York (Street)-the social media giant Facebook (FB) "became a huge short once participation in the digital slide," Andrew Citron, head of research · Left said on CNBC's "halftime report" on Tuesday afternoon.

Facebook (FB) stock will eventually miss engagement numbers and become 'a tremendous short,' Citron Research head Andrew Left said on CNBC's "Halftime Report."

Number of participants will be missed in the coming years, and forecast to the left. "On Facebook, each piece at the bottom there is an asterisk and all are based on the level of participation," he explained.

Earlier, the left is short on Facebook based on paper, "how much better can it really get? "That CNBC's Scott Wapner.

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Posted on Facebook, the company previously thought after a short "turn to blow the proceeds of, each estimate was completely destroyed," but only up 1.5% to 2% the next day, pointed out to the left. "What will happen if they do come in at? "He asked.

The stock market needs new buyers and new sellers daily, Left said. So the short thesis is based on, "Who's left to buy [Facebook stock] tomorrow?" he said. 

"It has nothing to do with Mark Zuckerberg. Nothing to do with the company," Left said. 

Facebook's story could turn out very similar to Apple's (AAPL) growth story, he predicted. 

3-4 years ago, we all know that Apple's stock will reach $ 1000, they just don't know when to leave said. But it suddenly turned from low value stocks and growth stock and reduced within the next two years. "So to say anything, nor on the Facebook," he concluded.

Facebook's share price low at around three o'clock in the afternoon trading on Tuesday.

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Separate Street rating objective rating based on its "risk-adjusted total return prospects for the stock in the 12-month investment period. On any given day, not based on news ratings may differ from Jim Cramer's views, or The author of the article.Street rating team rates Facebook as a buy rating is a-.This investment based on positive measures, it should be stated that stocks outperform most equity team rates of convergence.

From here, you can view detailed analysis: FB

After the Facebook trend news team fired Breitbart coverage

Facebook trends news topics are current consumers and cross-platform are discussing the hottest news topics. But May said Gizmodo Expos é, trending news operation, much like a traditional editorial office, with a team of "curators" choose those they deem newsworthy stories.

Facebook has dismissed the trend news group, responsible for planning social media networking "trend news" list after Breitbart the prejudice began to reveal the progress of science and technology last month. Team settings, instead of a team of engineers management algorithm.

Team of artificial injection according to later stories, do not tend to trend news feed, and routine crackdown on topics of interest to conservatives. In response, Republican Senator John · Thun, Chairman of the Senate Commerce Committee wrote to CEO Mark · Zuckerberg is demanding answers.

Eager to avoid further Congressional action, Facebook launched an internal investigation, he found himself not guilty. However, they gradually with reported that they recognized its overwhelming force "unconscious bias" could lead to the trend in news selection bias.

Last month, Bly technology decides to show the world how biased the trend analysis of Facebook News team have a range of records and the progress of team members under the leadership of some of the odd article.

Now, according to quartz, Facebook has laid off its entire trend analysis algorithm of press officers in their progress towards a more focused on process. Described for trending news topics, Facebook says hiring news curator's main reason will be removed.

Humans will still be involved in the process – Facebook’s engineers will remove duplicate topics for example – but the social network has emphasized that the new system is more “algorithmically driven” and has explicitly claimed that the new system will be less prone to political bias:

Earlier this year, we shared more information about Trending in response to questions about alleged political bias in the product. We looked into these claims and found no evidence of systematic bias. Still, making these changes to the product allows our team to make fewer individual decisions about topics. Facebook is a platform for all ideas, and we’re committed to maintaining Trending as a way for people to access a breadth of ideas and commentary about a variety of topics.

Immediately can be seen by comparing the old and new trends in the news headlines, the new system also looks very similar to Twitter's list of trending hashtags.

Facebook changes and cannot guarantee that the system of political bias, of course. The company's engineers will still remove a hot topic as "non-newsworthy" (Facebook using #food as an example of this), and in view of the progress of technical workers, the algorithm may be designed, is biased--inadvertent or otherwise--not included in the system is no guarantee.

Trend focus for Facebook obscures the larger issue: punishment and prejudice in the suspension system. While social networks are usually recover quickly to be incorrectly suspended account, its record of suspicious suspension of high profile conservative and progressive critics Twitter easier.

Many of these users and the pages restored following coverage from Breitbart and other media, but its initial, inexplicable stops questioning continued bias in the company. Earlier this month, a group of popular comedy staged against Facebook's track record of review.

Don't like Twitter,Facebook at least to deal with claims, it is politically biased. But it remains to be seen if the changes and trends of news will give unbiased by their user experience.

Facebook Now Using Your WhatsApp Data For Advertising

In 2014, Facebook messaging service acquisition WhatsApp in the headlines-$ 16 billion transactions. WhatsApp, though, has been around respected for the privacy of our users, and Facebook is, well, quite the opposite.

Then, two years later, WhatsApp, Chairman of promises, the company does not want to "sell, the user" write, "respect your privacy in our DNA," and he would not have sold the company Facebook Zuck's Empire says that it wants to change this situation. And to be fair, Facebook away from the hands of time.

But now, two years after the acquisition, sweet and Facebook to make all of the data is worth the price paid for it. It is not a small amount of data: WhatsApp clears the million user mark for more than six months ago.

Today, in a blog post-WhatsApp before announcing the acquisition in 2014 the first changes its privacy policy. Private (and encryption! ), The update continues to keep the content of your messages, and some of the other data is to you.

A paragraph about "Facebook family of companies" are now added to the privacy policy below, "how we use information". This article provides that:

"We communicate with you about our services and capabilities, so that you understand our terms and policies and other important updates. We may provide you with the marketing, Facebook family-owned company, in which we are now part of our services.

Another, also known as "subsidiary" to make a clear connection:

"As part of the company's Facebook family, WhatsApp to receive information, and the company's stock. We may use the information we get, they might use we share with them, instructions operate, provide, improve, understand, customize, support, and market our services and information on their products. Including improving infrastructure and delivery systems, or they learn how to use our service, make sure that the system, and the fight against spam, abuse or copyright infringement activities. Facebook and other companies in the Facebook family also may use information from us to you in their services, such as product recommendations (for example, a friend or connection, or interesting content) and displays special offers and advertising experience.

Translated into English from a legal term, which means, basically, your WhatsApp user data and will now connect your Facebook user data pass your number, be a consistent and unique way to identify your identity.

Your Facebook data and use WhatsApp will be tied together to form as a population-wide picture of you as a Facebook can make. Looking to the future, you may see a Facebook friend suggestions based on WhatsApp contact. On Facebook, and around the Web, WhatsApp contact, you may see ads. You may (will) see your Facebook ads preferences are updated based on WhatsApp data.

Facebook sees fit and looking into the future, regardless of "operate, provide, improve, understand, customize, support, and marketing", and so on.